The everyday "authentic," delivered just for you.
The real Japan that lives beyond the guidebook — woven into daily life.
We craft it all around your tastes, end to end.
About
Three principles guide every journey we craft at Itonoba.
The authentic Japan
of everyday life,
tailored to your taste.
For your moments
Anything you're unsure about for your trip to Japan?
"Planning it all myself is too much.
I just want to hand it over."
Short on time to plan? Just tell us the theme or mood you're after, and Itonoba will build the rest.
"I don't know the area at all.
Is my plan even realistic?"
Mistakes in travel time or order can ruin a day. Our local staff review the flow and suggest a route that actually works.
"I want the real places —
not the tourist ones."
We curate places loved by locals, not by guidebooks. Real Japanese food, woven into your trip.
"I have allergies / dietary needs.
I want to confirm — but in Japanese?"
We contact each restaurant in Japanese before booking — checking ingredients, preparation, and what they can accommodate, then reporting back to you.
"Traveling with kids or elderly.
I'd like to know where we can rest."
We check ahead for family-friendly venues — stroller access, nursing rooms, and quiet places to take a break — and brief you in advance.
"Forget the videos —
can I just ask a real advisor?"
During planning, our staff reply directly in English over chat. Anything the intake form can't capture, we sort out in conversation.
Support
A complete support setup, designed to feel reassuring even on your first booking.
Flow
Four steps to deliver an itinerary made for you alone.
Inquiry
Fill in each step of the form — preferred service, party size, dates — and send it our way.
Quote
We confirm your details and reply with a quote within 24 hours. Once payment is confirmed, your concierge gets to work.
Proposal
Based on your brief, your concierge selects and proposes the itinerary, venues, and experiences.
Delivery
Your concierge finalizes every reservation and delivers the final itinerary along with all the details you'll need.
Plan & Price
Three plans to match the way you want to travel.
Booking Plan
4,000 JPY~
Booking on your behalf
(up to 3 venues per order)
For travelers who already know the venues they want booked. Mix freely between restaurants, activities, and more — salons, clinics, massages, cinemas, anything goes. *If a preferred venue is unavailable, we'll negotiate alternatives at up to 3 venues.
Concierge Plan
6,700 JPY~
Proposal-based
(up to 5 suggestions)
For travelers who want suggestions by category — or simply the recommendations of a local Japanese insider. We'll propose up to 5 venues that match your wishes.
Trip Review Plan
10,200 JPY~
Itinerary review & custom build
For travelers unsure about an itinerary they've already drafted, or those planning a multi-day trip and ready to leave it to us. A thoughtful proposal, shaped by a local Japanese perspective and your wishes.
For inquiries and bookings from international travelers — bespoke journeys, crafted just for you.
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