Itonoba

Web Marketing

The right support, at the right distance, for every stage of your business.

A hands-on partnership for founders and small-business owners who carry every decision alone.
From strategy and ad operations to production, analytics, and infrastructure — the support you need, in the measure you need it.

Common Concerns Our Approach Flow & Scope FAQ

For your concerns

Common Concerns

The questions we hear most often from founders and small-business owners — voiced quietly, day after day.

Common concerns
  • Hiring a digital marketing lead in-house has stalled — and so has every initiative.
  • Other agencies declined. A partner who will think through strategy from the start is hard to find.
  • Print alone is no longer enough, yet the first step in digital remains unclear.
  • Web ads, SEO, social — managed together as one, rather than as separate efforts.
  • Agencies that handle both strategy and cross-channel execution are beyond reach.
  • The current consultancy costs more than the results would suggest.
  • The product has weight — the way to convey it online does not yet.
  • Without a foundation in the web, guidance across ads and digital is needed.
  • An analysis of the current site, and concrete suggestions to improve it.
  • Vendor meetings would be lighter with a trusted partner in the room.

Concept

Our Approach

Style

"Thinking beside you — with the numbers in view."

Paid media and analytics live in a world of continuous refinement, shaped by data. Through monthly meetings and ongoing dialogue, we stay close to every decision as it is made.

Position

"Standing beside small and mid-sized businesses."

For ventures that do not fit the large-agency mould — launch-stage teams and solo founders. From consulting and operations to production and paid media, the right scope is drawn around what each business truly needs.

Approach & Service

Flow & Scope

Support shaped to the stage your business is in.

Marketing Flow

How we walk together

  1. Strategy
  2. Defining KGIs
  3. Competitor, internal & current-state analysis
  4. Target & persona design
  5. Differentiated positioning concept
  6. Customer journey map
  7. Annual plan, budget & KPI design
  1. Execution

  2. Areas of execution

    • Web & Paid Ads
    • Offline & Mass
    • Site / LP / Banner
    • Content Marketing
    • Social Media
    • Server
    • Analytics & SEO
  3. Launch & operate
  4. Review
  5. Measurement & reporting

Strategy & KPI Design

Markets, audiences, and metrics — designed around the stage your business is in, and carried out together.

  • Competitor, internal & user analysis
  • Persona & customer journey design
  • Annual plan, budget & KPI design

A Quiet Counsel for Founders

Monthly meetings and ongoing dialogue — a steady presence that sharpens the clarity of every decision.

  • Monthly meetings (online)
  • Ongoing support via Slack / chat
  • Articulating the questions behind the business

Web & Performance Advertising

Affiliate, display, search, social, and Meta — refined continuously, in line with the KPIs that matter.

  • Direction for optimisation
  • Ad operations
  • Project management

Offline & Mass Media

Television, newspapers, magazines, and regional channels — placements supported across any medium.

  • Media selection & placement
  • Creative production
  • Project management

Website, Landing Pages & Banners

The right asset, at the right quality, for the moment of launch — and the careful renewal of what already exists.

  • Creative direction (UI & content plan)
  • Creative production
  • Project management

Server Setup & Operation

From the selection of infrastructure to the quiet work of daily maintenance — the foundation tended to with care.

  • Infrastructure selection & design
  • Daily operations & maintenance
  • Security response

Content Marketing

Articles, films, and white papers — crafted to draw organic readers, and to keep them.

  • Direction for improvement
  • Planning
  • Project management

Social Media

Publishing and operations shaped to the character of each platform — entrusted in full when needed.

  • Direction for improvement
  • Planning & full operation on your behalf
  • Project management

Analytics & SEO

From GA4 analysis to the steady, hands-on work of SEO — one continuous practice, from insight to implementation.

  • GA4-based analytics
  • SEO execution (technical & content)
  • Reporting

Your next move, together.

The next step, considered side by side.

FAQ

Frequently Asked Questions

Yes — we welcome conversations from the earliest concept stage. We can help you shape the overall direction of your business, before any marketing work begins.
Of course. There is no obligation to proceed. We are happy to hear about your situation, share initial thoughts, and outline a possible approach — at no cost, and with no commitment.
Yes, we are glad to. We can divide responsibilities clearly with your existing partners and take on only the areas where you need additional support — for example, strategy, analytics, or project management.
Yes. Most of our work runs online through Google Meet, Slack, and similar tools, so we support clients throughout Japan. On-site visits can also be arranged when the project requires them.
Our hands-on retainer engagements start from three months. For one-off needs — such as a single production project or ad placement — we are happy to take those on as standalone work.
Fees depend on your business stage and the scope of work involved. Please get in touch — once we understand your situation, we will provide a clear, tailored estimate before any work begins.
Absolutely. All know-how and documentation produced during our engagement remains yours to keep. When the time comes, we can also support recruitment and team training, so the work is handed over to your in-house team step by step.
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